Department: College of Business
University System: University of Montana - Missoula
Dr. Jakki Mohr is a Regents Professor in the College of Business at the University of Montana. She received her B.B.A. from Boise State University (1982), her M.S. in Marketing from Colorado State University (1984), and her Ph.D. in Marketing from the University of Wisconsin-Madison (1989). Prior to joining the University of Montana in the Fall of 1997, she was an assistant professor at the University of Colorado, Boulder (1989-1997). Before beginning her academic career, she worked in Silicon Valley in the advertising area for both Hewlett Packard's Personal Computer Group and TeleVideo Systems.
Mohr's interests are primarily in the area of marketing of high-technology products and services, including a broad range of technologies, including but not limited to the Internet and e-commerce. Her early research focuses on organizational communication between partners in strategic alliances/ partnerships and between distribution channel members. In addition, she studies the use of proprietary information in high-technology marketing, and marketing communications budget allocation decisions.
Her research has received national awards, and has been published in the Journal of Marketing, the Strategic Management Journal, the Journal of Public Policy and Marketing, the Journal of Retailing, and the Journal of High Technology Management Research, Marketing Management, and Computer Reseller News. The third edition of her book (2009), Marketing of High-Technology Products and Innovations, was co-authored with Sanjit Sengupta and Stanley Slater.