Department: College of Business
University System: University of Montana - Missoula
Dr. Mohr is a Regents Professor, the Jeff and Martha Hamilton Distinguished Faculty Fellow and Professor of Marketing. She received her B.B.A. from Boise State University (1982), her M.S. in Marketing from Colorado State University (1984), and her Ph.D. in Marketing from the University of Wisconsin-Madison (1989). Prior to joining the University of Montana in the Fall of 1997, Dr. Mohr was an assistant professor at the University of Colorado, Boulder (1989-1997). Before beginning her academic career, she worked in Silicon Valley in the advertising area for both Hewlett Packard's Personal Computer Group and TeleVideo Systems.
The winner of numerous teaching awards, including the 2008 Outstanding Marketing Teacher Award (presented by the Academy of Marketing Science), the 2005 Carnegie Foundation for the Advancement of Teaching "Montana Professor of the Year;" she also received the Most Inspirational Teacher of the Year Award at the University of Montana in 2002, voted on by graduating seniors and given by Silent Sentinel, a senior honorary society.
An innovator in the field of marketing high-technology products and services, Mohr has achieved international acclaim for Marketing of High-Technology Products and Innovations, a textbook that has become the work of choice in business schools at colleges and universities worldwide, as well as for private industry managers in-company training sessions. In addition, her book has resulted in invitations for her to teach at a number of other universities in recent years, including the University of Bern (Switzerland), the Scuole Superiore Sant' Anna (Pisa, Italy), the Indian Business School (Hyderabad), Ecole de Management (Grenoble, France), and the Drucker School of Management (Claremont Graduate University).
Dr. Mohr's research has received national awards, and has been published in the Journal of Marketing, the Strategic Management Journal, the Journal of Public Policy and Marketing, the Journal of Retailing, the Journal of High Technology Management Research, Marketing Management, and Computer Reseller News. The third edition of her book (2009), Marketing of High-Technology Products and Innovations, was co-authored with Sanjit Sengupta and Stanley Slater.
Dr. Mohr's interests are primarily in the area of marketing of high-technology products and services, including a broad range of technologies, including but not limited to the Internet and e-commerce. Her early research focuses on organizational communication between partners in strategic alliances/ partnerships and between distribution channel members. In addition, she studies the use of proprietary information in high-technology marketing, and marketing communications budget allocation decisions.